Why Now?

In a world where the ills of sexism, racism, ageism, and militarism, can leave you feeling hopeless and overwhelmed, it is time for the world to be introduced to an unlikely and ancient heroine for modern times.

Meet La Befana

She’s the good witch of the Epiphany from ancient Italian folklore whose legend is interwoven with that of the three biblical Magi and she is here to teach the world about good old fashioned caritas (love of humankind). For La Befana, life is about magic, but not just any old magic, it’s that special kind of magic that occurs in the everyday moments of our lives when we connect to one another with open and tender hearts. Learn More

Her Mission

La Befana and Friends are on a mission to create a global neighborhood one magical encounter (and cookie!) at a time. Whether on the street or in her magic kitchen, this jovial Italian grandmother figure embraces everyone, from those in the mainstream to those in the margins and she is here to show the world that LOVE is what unites us all.